Gaming Analytics Dashboard Case Study

NMK Infotech

Decision-focused analytics and dashboard consulting

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NMK Infotech

Decision-focused analytics and dashboard consulting

NMK Infotech

Decision-focused analytics and dashboard consulting

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Gaming Platform

Case Study

Gaming Analytics, Operations & Anomaly Intelligence

Most gaming platforms don’t have a revenue problem. They have a visibility problem. Undetected anomalies, broken RTP configurations, and fragmented transaction data silently drain revenue — without anyone noticing.

This project focused on fixing that.

🏪

Industry

Online Gaming / iGaming

Online Gaming

📅

Engagement

8 Months

🛠

Platform

MongoDB, Microsoft Power BI

MongoDB &

Power BI

🎯

Focus

Gaming Analytics & Operations

The challenge

The operator lacked a unified view across transactions, player behavior, and gameplay performance.

This led to:

✓

Undetected $0 bet / positive win anomalies

✓

Missing RTP configurations across games

✓

Non-player roles placing real bets unnoticed

✓

No reconciliation between recharge and redeem flows

✓

No executive-level summary of PnL, RTP, or channel performance

What this meant for the business

📉

Undetected $0 bet wins were silently draining platform revenue

🔁

Non-player roles (Game-Owners, Super-Users) placing bets worth $934K+ went completely unnoticed

🔍

Games missing RTP configuration were paying out with no profitability control

🧩

$64M in recharges had no reconciliation against redeem activity

📊

Leadership was making operational decisions with zero visibility into true PnL or RTP performance

Our approach

Executive Visibility Layer

Built a real-time executive view of platform performance covering PnL, RTP, cash flow, and player activity — enabling leadership to track profitability and make informed decisions with clarity.

Transaction & Coin Flow Intelligence

Created a complete tracking system for recharge, redeem, and wallet flows with role-level breakdowns — uncovering discrepancies, reconciliation gaps, and hidden financial movements.

Anomaly Detection & Risk Monitoring

Developed a detection layer to identify $0 bet wins, RTP misconfigurations, non-player activity, and transaction outliers — preventing silent revenue leakage and system misuse.

Game & Player Performance

Built detailed analytics across games and player segments — tracking profitability, engagement patterns, and performance drivers at game, agent, and user levels.

Key outcomes

✓

Full transparency into platform profitability, RTP behavior, and financial flows

✓

Early detection of anomalies preventing potential revenue leakage

✓

Identification of hidden system misuse (non-player roles, zero-bet wins, RTP gaps)

✓

Improved financial control through structured transaction and coin flow tracking

✓

Faster, data-driven operational decisions with unified reporting

✓

Transition from fragmented reporting to a centralized analytics system

What the client said

NMK Infotech played a key role in strengthening our analytics and reporting capabilities.
They integrated multiple data sources and transformed complex datasets into clear, actionable insights.
The dashboards are now actively used by our marketing and operations teams for performance tracking and decision-making.
Their technical expertise, reliability, and proactive approach made a significant impact.

Head of Growth

Online Gaming Platform

Tech stack used

MongoDB

Microsoft Power BI

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Facing similar challenges?

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