Ticketing Platform Analytics Case Study

NMK Infotech

Decision-focused analytics and dashboard consulting

Core Expertise

Case Studies

Testimonials

About

NMK Infotech

Decision-focused analytics and dashboard consulting

NMK Infotech

Decision-focused analytics and dashboard consulting

Home

›

Case Studies

›

Ticketing Platform

Case Study

Revenue Intelligence & Performance Analytics for a Global Ticketing Platform

Built a unified analytics layer for a global ticketing marketplace to uncover revenue drivers, identify conversion gaps, and enable data-driven decisions across events, producers, and customer behavior.

🏪

Industry

Ticketing

🛠

Platform

MySQL, Metabase

📅

Engagement

6 Months

🎯

Focus

Revenue Intelligence & Performance Analytics

Revenue Intelligence

The challenge

The platform had no unified view across revenue streams, producer activity, and buyer behavior — making it impossible to understand true platform health or identify where growth was leaking.

✓

No unified view of revenue across countries, currencies, and events

✓

Inability to identify top-performing producers and revenue concentration

✓

Extremely low conversion rates despite high traffic volumes

✓

Forecasting and planning done manually without predictive insights

✓

Insurance revenue and refund tracking fragmented across systems

What this meant for the business

📉

~$1.8M in revenue tracked across systems with no consolidated visibility

🔁

Top producers contributing ~$280K+ individually with no comparative performance insights

🔍

18.55% 7-day retention and 11.51% repeat users going completely unmonitored

🧩

Revenue forecasting done manually with no structured model for producer-level planning

📊

Insurance earnings ($2K+) and refunds tracked in isolated spreadsheets

Our approach

Admin & Revenue Dashboard

Built a multi-tab admin dashboard covering platform revenue, yearly and monthly growth, revenue per event, and country-level revenue distribution with live currency breakdowns.

Marketplace & User Analytics

Designed a full acquisition, engagement, retention, and conversion tracking system — including buyer/seller segmentation, age distribution, language split, and geo-mapped revenue.

Producer Intelligence

Delivered producer growth tracking, top 50 producer rankings, event fill rates, tickets sold per producer, time-to-first-event cohort analysis, and MAU/DAU monitoring.

Forecasting & Insurance

Built a Prophet-based revenue forecasting model with actual vs forecast comparisons at producer and platform level, plus a dedicated insurance dashboard tracking insured tickets, refunds, and earnings by event.

Key outcomes

Delivered measurable improvements in retention visibility and long-term revenue strategy.

🔄

0.14% → Identified

Critical conversion gaps despite high traffic (100K+ users)

📈

Top 10 producers

Revenue concentration and performance visibility unlocked

💰

$1.8M+

Revenue unified across regions, currencies, and events

Revenue unified across regions, currencies, events

🏷

End-to-end

Forecasting, insurance, and refund tracking centralized

What the client said

NMK Infotech helped us bring complete clarity to our revenue and performance across the platform.
We were able to identify key revenue drivers, uncover conversion gaps, and improve how we track producers and user behavior.
The dashboards are now central to how we monitor performance and plan future growth.

Product / Growth Lead

Ticketing Marketplace

Tech stack used

MySQL

Metabase

Python

Facing similar challenges?

Let's solve it.

Facing similar challenges?

Let's solve it.

Let's discuss your use case and build clarity around what matters.

View All Case Studies

Book a Free Consultation